But ofcourse, our website would be useless if we dont market it properly without the use of proper Digital Marketing and that includes the social media sites marketing such as Facebook, Twitter, Instagram, and SEO and so much more about Digital Marketing.
Because of that, my wife and I studied all about website and digital marketing. We've created these top 5 reason why ONLINE MARKETING is so important for your /our business - imagine, we dont have a commercial store as our showroom, we only have an office for our employees who focus more on our online needs and product development, not the traditional gadget store, still we have visitors in the office everyday making incredible profit.
Reason #1: From NewsPaper to Internet - Consumers New Way of Accessing Information
Before, like 4 years ago, consumers get basic information of a particular company, brand or product from newspaper, television, magazines, flyers and and other traditonal marketing tool, with limited access of the address and product name only, and then consumers get to the physical store to purchase, which ofcourse takes too much of their time checking the product personally, ending either satisfied or not satisfied. Now, according to Nielsen research, 83% of the consumer search products or services first and review websites before commiting to a purchase. In fact, it takes pictures, friend's reviews and referrals, product explanation before they buy. Referrals play a very big role when they purchase. This is where social sites like Facebook, Twitter and Instagam help businesses like us.
It says 1 out of 2 shoppers have made a purchase based on recommednations through social media sites.
Reason #2: 92% of Filpinos are now Mobile and Tablet Users.
If Filipinos are now into mobile phones and tablets, it only means they have all the access online whether they're using Java - based phones, or android, iphone, blackberry or other OS loaded, they can go online anytime and anywhere and get information. As business owners, be where your target market is. Im pretty sure, even you, you do check your Facebook or maybe research using Google. Why not be seen in these websites by your clients?
Not only that, most of the mobile and tablet users, are the ones who can afford to buy and has the budget to pruchase not just their needs but also their wants.
Reasn #3: Reach Your Target Market: Limitless
With the help of social media sites and search engines, you can be seen and be heard anyhwere and anytime. You dont need to pay milliond for tv ads or thousands for newspapers ads. Get your specific target market without hassle, interact with them using social media sites. Get close to them and know them personally. This will save both of your time, effort and money. In the end you as the business owner is happy and your market is also happy.
To be continued....
By: John Aerufe - jao
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